Business Advice

How Small Business Owners Can Prepare for a Recession Before It Hits

How Small Business Owners Can Prepare for a Recession Before It Hits

June 2019 marked 10 years since the economy began expanding again after the recession of the late 2000s. That makes it the longest economic expansion in history. Unfortunately, some top economists see indications of a new recession cropping up within the next 12 months. Whether this comes to pass or not, it’s a good idea …

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Raise Business Capital by Selling Company Stock

Raise Business Capital by Selling Company Stock

There’s no question that launching a company requires a significant investment of cash, something that is in short supply for most new business owners. While you might prefer sole ownership of your new business, that might not be realistic from a financial standpoint. Selling company stock can be a viable alternative in this situation. However, …

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What are the Differences Between Profits and Earnings?

What are the Differences Between Profits and Earnings?

Although profits and earnings sound like they could describe the same thing, they have different meanings in the business world. Earnings, for example, typically refers to the bottom line on a company’s income statement. Breaking it down further, a company’s net earnings describes the amount it takes in after accounting for all expenses. With net …

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How Liquid Assets are Vital to the Success of a Business

How Liquid Assets are Vital to the Success of a Business

A company’s liquid assets include anything that can be converted to cash. Although this can describe many things a company owns, the key to real liquidity is the speed in which it can sell the asset. Below are several examples of business asset types. Common Forms of Liquid Assets The most typical way that companies …

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What is the Best Way to Measure Your Company’s Financial Health? 

What is the Best Way to Measure Your Company’s Financial Health? 

While a company’s profit margin is an excellent indicator of its financial health, it’s important to consider several other factors for the most accurate picture. At Aura Wealth, we recommend that clients consider the liquidity, operating efficiency, profitability, and solvency when determining if the company’s current status is good or it could benefit from some …

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3 Common Mistakes that Can Cause a Small Business to Fail

3 Common Mistakes that Can Cause a Small Business to Fail

It takes some degree of comfort with risk to even launch a small business in the first place. To manage your business well over the years, you must balance minimizing risks to your company with introducing a product or service to the marketplace. You must also price the product or service you offer to be …

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Pitfalls to Avoid in a Start-Up Business

Pitfalls to Avoid in a Start-Up Business

Mistakes are par for the course when starting a business and can actually help you become a better business owner in the future. Unfortunately, they can also be financial disasters and hurt your pride. By learning from the mistakes of other new business owners who now have established businesses, you can reduce your learning curve …

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Ingredients of an Effective Contingency Plan

Ingredients of an Effective Contingency Plan

As a small business owner, it can seem like you are constantly in planning mode. Planning for the next quarter, advertising, acquiring new employees, and product procurement are just some of your many duties that require a focus on planning. With all that you already have to do, coming up with a contingency plan for …

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How Interest Rates Impact the Stock Market, Ripple Effect on U.S. Economy

How Interest Rates Impact the Stock Market, Ripple Effect on U.S. Economy

As a small business owner, you know that numerous factors influence the economy. The stock market and federal interest rates are just two examples. Imagine for a moment that the Federal Reserve changes interest rates on the first day of next month. It wouldn’t be long before that change trickled down to the rest of …

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How Small Business Weathered the Storm 10 Years after the Financial Crisis

How Small Business Weathered the Storm 10 Years after the Financial Crisis

The financial crisis that started in 2007 and peaked between 2008 and 2010 wasn’t a pleasant experience for anyone. However, it impacted small businesses much more significantly than larger ones. Below we explore the many ways our country’s last recession affected small businesses and both the positive and negative changes they have made in response. …

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