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What is the Best Way to Measure Your Company’s Financial Health?

By Bert Doerhoff, CPA / June 15, 2019 November 22, 2022 / Business Advice, Wealth Management

While a company’s profit margin is an excellent indicator of its financial health, it’s important to consider several other factors for the most accurate picture. At Aura Wealth, we recommend that clients consider the liquidity, operating efficiency, profitability, and solvency when determining if the company’s current status is good or it could benefit from some …

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Saving Money: Critical for a Healthy Financial Future

By Bert Doerhoff, CPA / May 30, 2019 November 22, 2022 / Wealth Management

No one can argue the benefits of saving as much money as possible. It gives you more financial assets when you retire, forces you to live off less income, and allows you to earn interest as your savings grow. However, setting money aside takes discipline and isn’t always an easy thing to do. We explore …

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3 Common Mistakes that Can Cause a Small Business to Fail

By Bert Doerhoff, CPA / May 14, 2019 November 23, 2022 / Business Advice

It takes some degree of comfort with risk to even launch a small business in the first place. To manage your business well over the years, you must balance minimizing risks to your company with introducing a product or service to the marketplace. You must also price the product or service you offer to be …

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The Bull Market Turns 10: The Longest Bull Market in History

By Bert Doerhoff, CPA / April 25, 2019 November 22, 2022 / Uncategorized

The bull market reached an impressive milestone just a few weeks ago on March 9. That day marked exactly 10 years since the transition from a bear market toward the end of the recession to the bull market that we enjoy today. On March 9, 2009, the SPX (S&P 500) closed the day at a …

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A Living Trust is an Estate Plan with Advantages

By Bert Doerhoff, CPA / April 9, 2019 November 22, 2022 / Retirement Investing, Wealth Management

It’s no easy task to build a large savings account and accumulate other assets during your working years. As you near retirement, you would like to ensure that your hard-earned money goes to the people you choose and not to a government agency. However, this won’t just happen automatically. You need to engage in some …

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9 Ways to Create and Invest Passive Income

By Bert Doerhoff, CPA / March 27, 2019 November 22, 2022 / Wealth Management

While nearly anyone can build passive income streams, it requires hard work and a payoff that may not come until months or years later. This is the leading reason why most people give up on the idea before they start. When done correctly, however, the trade-off with building passive income is that you work a …

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What is Identity Theft? (And How to Avoid Becoming a Victim.)

By Bert Doerhoff, CPA / March 14, 2019 November 22, 2022 / Identity Theft

Thieves are getting more sophisticated every day. They are getting more adept at taking over another person’s identity in order to make financial transactions and stick them with the bill. While there will always be those that dig through trash bins looking for financial information someone has thrown away, other identity thieves rely on high-tech …

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Pitfalls to Avoid in a Start-Up Business

By Bert Doerhoff, CPA / February 28, 2019 November 22, 2022 / Business Advice

Mistakes are par for the course when starting a business and can actually help you become a better business owner in the future. Unfortunately, they can also be financial disasters and hurt your pride. By learning from the mistakes of other new business owners who now have established businesses, you can reduce your learning curve …

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Ingredients of an Effective Contingency Plan

By Bert Doerhoff, CPA / February 13, 2019 November 22, 2022 / Business Advice, Retirement Investing, Wealth Management

As a small business owner, it can seem like you are constantly in planning mode. Planning for the next quarter, advertising, acquiring new employees, and product procurement are just some of your many duties that require a focus on planning. With all that you already have to do, coming up with a contingency plan for …

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4 Steps to Minimize the Effects of Rising Inflation

By Bert Doerhoff, CPA / January 27, 2019 November 22, 2022 / Wealth Management

Now that the United States has enjoyed a healthy economy and job growth for several years, it can be easy to overlook the possibility of rising inflation or even another recession. To stay one step ahead, it’s important to pay close attention to the actions of the Federal Reserve. It has already indicated that it …

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