business liquidity

Raise Business Capital by Selling Company Stock

Raise Business Capital by Selling Company Stock

There’s no question that launching a company requires a significant investment of cash, something that is in short supply for most new business owners. While you might prefer sole ownership of your new business, that might not be realistic from a financial standpoint. Selling company stock can be a viable alternative in this situation. However, […]

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What are the Differences Between Profits and Earnings?

What are the Differences Between Profits and Earnings?

Although profits and earnings sound like they could describe the same thing, they have different meanings in the business world. Earnings, for example, typically refers to the bottom line on a company’s income statement. Breaking it down further, a company’s net earnings describes the amount it takes in after accounting for all expenses. With net

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How Liquid Assets are Vital to the Success of a Business

How Liquid Assets are Vital to the Success of a Business

A company’s liquid assets include anything that can be converted to cash. Although this can describe many things a company owns, the key to real liquidity is the speed in which it can sell the asset. Below are several examples of business asset types. Common Forms of Liquid Assets The most typical way that companies

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What is the Best Way to Measure Your Company’s Financial Health? 

What is the Best Way to Measure Your Company’s Financial Health? 

While a company’s profit margin is an excellent indicator of its financial health, it’s important to consider several other factors for the most accurate picture. At Aura Wealth, we recommend that clients consider the liquidity, operating efficiency, profitability, and solvency when determining if the company’s current status is good or it could benefit from some

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