The Power of Diversification

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The investing world can be challenging, with many options and minefields.

Diversification is a particularly effective strategy to manage risk and preserve wealth over time.

What is Diversification?

Diversification spreads your investments across various asset classes, industries, and geographic locations. It aims to reduce the overall risk of your investment portfolio by minimizing the impact of any single investment or market downturn. A well-diversified portfolio can help you navigate the ups and downs of financial markets, ultimately leading to more consistent returns and a greater chance of achieving your financial goals.

As a general rule, it’s prudent to invest more aggressively when you are younger, which means a higher allocation to stocks, and more conservatively when you are older, which means a higher allocation to bonds.

The higher your allocation to stocks, the more volatility your portfolio will experience. Younger investors can better deal with this volatility because they have more time to wait for the market to recover.

Older investors need to be more conservative because they may not have time to recoup their losses before they need to withdraw from their portfolios.

What diversification involves

Domestic and International stocks

A well-diversified portfolio consists of both domestic and international stocks.

Domestic stocks, while volatile, have the potential for growth over the long term.

International stocks add to the diversification of your portfolio. According to Morningstar, the performance of international stocks over more extended periods doesn’t always move in lockstep with the U.S. market, thereby providing diversification benefits.


Adding bonds to your portfolio may mitigate risk because US Treasuries and other high-quality bonds are generally less volatile than stocks.

Money market funds and CDs

In addition to providing diversification benefits, high-quality bonds generate income, preserve capital, have the potential for capital appreciation, and can serve as a hedge against an economic slowdown.

Money market funds can be a good option for investors seeking stability and liquidity.

Money market funds are conservative investments that typically provide lower returns than stocks or bonds in exchange for less volatility. These funds invest in cash, cash equivalents, Treasuries, and other high-quality bonds, typically with short-term maturities.

Money market funds generally offer higher yields than savings accounts.

Certificates of Deposit (CDs) are often (but not always) guaranteed by the Federal Deposit Insurance Corporation, providing a high level of security. Unlike money market funds, CDs typically require you to commit to investing for a stated period (typically one month to 10 years), reducing liquidity.

CDs are particularly attractive to investors when the stock market is volatile because they are safe and the returns are predictable.

In exchange for keeping your funds invested for a fixed period, CDs offer higher interest rates than savings deposits, which can be withdrawn anytime.

Investing in CDs has some downsides, primarily inflation risk (if interest rates go up), modest returns, and taxation at ordinary income rates of interest.

Sector Diversification

Sector diversification refers to the process of investing in a variety of different sectors or industries instead of focusing on a few. The idea behind sector diversification is to reduce risk caused by factors affecting specific companies or industries.

Geographical Diversification

Geographical diversification refers to investing across different geographic regions or countries to reduce risk and improve investment returns.

Investing in diverse countries and regions can mitigate the impact of country-specific events, such as political, regulatory, or economic events.

Why diversification matters

Reduces volatility

A primary benefit of diversification is to reduce volatility.

By diversifying your portfolio across different types of assets, the returns of your investments aren’t always correlated to each other, thereby reducing the overall volatility of your portfolio.

Reduces risk

Diversification doesn’t eliminate risk. It helps to manage and mitigate it.

A diversified portfolio helps protect investors against significant losses in any one position, which may preserve capital over the long term. While market risk may be unavoidable, risks associated with investing in a particular stock or sector (called “unsystematic” or “idiosyncratic” risk) are mitigated by diversification.

More opportunities

Diversification helps investors capitalize on various market sectors by allowing them to capture gains in different areas of the market.

Diversification caveats

While there are many benefits to holding a diversified portfolio, there are also some important caveats.

A diversified portfolio may yield lower returns than a non-diversified one.

Implementing and managing a diversified portfolio may be more expensive, complex, and challenging.

The financial media loves to talk about picking stock “winners”, where the market is headed, or how to identify the next “hot” actively managed mutual fund.

Investors would be well advised to ignore financial pundits and focus on diversification instead.

At Aura Wealth, we believe in the benefits of diversification and help our clients achieve them.