Business Advice

What is the Best Way to Measure Your Company’s Financial Health? 

What is the Best Way to Measure Your Company’s Financial Health? 

While a company’s profit margin is an excellent indicator of its financial health, it’s important to consider several other factors for the most accurate picture. At Aura Wealth, we recommend that clients consider the liquidity, operating efficiency, profitability, and solvency when determining if the company’s current status is good or it could benefit from some […]

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Ingredients of an Effective Contingency Plan

Ingredients of an Effective Contingency Plan

As a small business owner, it can seem like you are constantly in planning mode. Planning for the next quarter, advertising, acquiring new employees, and product procurement are just some of your many duties that require a focus on planning. With all that you already have to do, coming up with a contingency plan for

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How Interest Rates Impact the Stock Market, Ripple Effect on U.S. Economy

How Interest Rates Impact the Stock Market, Ripple Effect on U.S. Economy

As a small business owner, you know that numerous factors influence the economy. The stock market and federal interest rates are just two examples. Imagine for a moment that the Federal Reserve changes interest rates on the first day of next month. It wouldn’t be long before that change trickled down to the rest of

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How Small Business Weathered the Storm 10 Years after the Financial Crisis

How Small Business Weathered the Storm 10 Years after the Financial Crisis

The financial crisis that started in 2007 and peaked between 2008 and 2010 wasn’t a pleasant experience for anyone. However, it impacted small businesses much more significantly than larger ones. Below we explore the many ways our country’s last recession affected small businesses and both the positive and negative changes they have made in response.

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